Tawfeer reads every retail leaflet in the UAE and turns each offer into a structured record: brand, price, discount, page position and the exact printed area it occupies. This page explains what that data can tell a business — the same KPIs the promo-intelligence industry works with, read straight off the leaflet pages.
See the KPIs Grounded in research →Leaflet monitoring is an established industry — Numerator and NielsenIQ run it in the US and Europe. Here is who works with this kind of data, and what they use it for.
Proof of performance: did the retailer actually run the feature you paid trade funds for — on the page, at the size and depth agreed? Plus competitor promo tracking across all 48 banners at once.
Competitive intelligence: what rival banners feature this week, how deep they cut, and which categories they put on the cover. A shared measuring stick for leaflet-participation negotiations.
Discount-depth benchmarking against the whole market: where your promoted prices sit, which mechanics competitors favour, and how depth trends by category over time.
Every metric below is computed from individually measured ad blocks — every single offer on every page. The formulas are the same ones the established monitoring firms use.
Out of all the offers printed this week, how many are yours? The headline number of promo tracking, per retailer, category and week.
Not all features are equal: a quarter-page hero beats a thumbnail. We measure each block's printed area, so voice can be weighted by the space it actually bought.
How deep the market cuts, by category and banner. Shoppers respond between roughly 10% and 30% off — we show who cuts inside that window and who wastes margin beyond it.
How hard each retailer is pushing: leaflet issues and featured offers per week, and how that pressure shifts around Ramadan, DSF and back-to-school.
The cover is the best slot in the leaflet — it pulls shoppers in. Which brands and categories win it, at which banners, how often.
Prices ending in .99, "was/now" anchors and SALE badges nudge shoppers on their own, regardless of the real discount. We profile how each banner plays these cues.
All UAE retail catalogues are captured as published — 48 banners, continuously since late 2024.
Each page is decomposed into ad blocks: product, brand, price, was-price, mechanic, badges — in English and Arabic.
Every block carries its exact printed rectangle — the area and page position that weighted KPIs are built on.
The blocks roll up into brand, category and banner views by week — the KPIs explained above.
We are preparing a worked example — share of voice, share of space and depth benchmarks for one category across UAE banners, built from this archive, so you can see every KPI on real data.
Demo reportcoming soon